Together we can help our industry forward

Some of us might have a close link to management, others are experts in thinking up new business models, and yet another group might simply have a lot of time and a passion for helping this idea move forward. On this page, we’re listing a number of actions you can take today – and providing some guidance to help you get going.

Spread the word

Show your support for our initiative, speak out online and get your peers on board.

Read how

Start the transformation

Lead by example, share our insights with your colleagues and start the conversation at work.

Read how

Imagine our future

Connect with like-minded people and help to translate our principles to reality.

Read how

Spread the word

We know there’s a lot of people concerned about the future of our industry – we just don’t know who we are. Spreading the word helps to connect, meet and exchange on how we can reinvent aviation.

Show your support

Join our community and show your support for our call. If you’ve already done so, great! If not, let’s go!

Join our call

Speak out online

Speaking out yourself can inspire others to do the same – so we break the silence and can get to work on this transformation. You can do so by following our LinkedIn-page and sharing your story on social media.

Connect your peers

Rather than sharing our initiative in a wider group, you can of course also invite specific contacts to join our call.

If you’d like to share our message on social media, like LinkedIn, please feel free to use the message template below, alongside any of the graphics shown.

  1. Choose one of our ready-to-use templates.
    Right click one of the templates and save as picture on your device.
  2. Include your own standpoint and vision in the pre-written statement and think about who to link to your message from your network. Tag them in your post (using @) and also tag us (@Call Aviation to Action).
  3. Post your statement on LinkedIn
    Use the hashtag #CallAviationToAction to link your commitment to the movement and your post is good to go.

I take a stand for change.  

Flying has always been magical: it connects people, cultures, and economies. But today, it’s also contributing to climate change at an accelerating pace.

If we want aviation to thrive within the planet’s limits, we must shape a new era for our industry. 

There is a silent majority of aviation professionals that is torn between their passion for flying and their concern for the planet.

We must take control of our transformation before we are forced to. By joining this call to action, I encourage the peers in my aviation network to also take that small step forward to shape our industry’s sustainable future.

[Insert your personal statement, action, or vision here]

I joined the global community at www.callaviationtoaction.org. How about you? 

[Name 1], [Name 2], and [Name 3] consider joining me and @Call Aviation To Action for change.

All you need to get going can be found here: www.callaviationtoaction.org.

Together, we can move aviation toward a sustainable future.
#CallAviationToAction

This is what your post will look like

451

people have already joined our call

Boris BöingR&D Engineer (Electric) Flight Operations @ NLR
Jan Ernst de GrootFormer managing director and member of the executive board @ KLM / Initiator of the 2006 call for aviation climate action
Maurits Appeldoorn
Laurent DonceelDirector @ Hydrogen Europe
Regina PouzolzDirector Sustainable Flight @ Deutsche Aircraft
DJ BaasFounder @ Smart4aviation Technoligies BV
Jelmer BrinkmanPilot @ KLM
Katie ThompsonEx-Airline Captain, Ex-Head of Flight Safety (NetJets) @ Climatebase, ITAérea
Maaike van der WindtManaging Director @ De Jong Intra Vakanties
Anna KaynezhadFaculty @ British Columbia Institute of Technology

Browse our community

Start the transformation

Although words can be moving, a few paragraphs of text alone aren’t going to change the world. Ultimately, we need to put our principles into practice.

Lead by example

Independent of your role and position, you can align your actions with our call and inspire others to do the same.

Make sure to also support every truly courageous attempt that aims to make this transition a reality – and when people face setbacks, help them to rise again.

Share our insights

Many people might not yet be aware of the full climate impact aviation has, the risks our industry faces by sticking to business as usual, and the principles that can help us prepare for the future. Sharing these insights can help bring about change.

Read our position and supporting information

Start the conversation

Bring up our initiative in conversations with colleagues and industry partners. Encourage others to speak up, too, and jointly start the conversation about the future of our industry.

When having conversations about climate, whether it is the facts or your feelings, realize that we all come from different starting points, with different understanding of the current situation. In order to have a climate conversation that helps, consider the following tips:

Start with permission

Begin by asking if it’s okay to start a conversation on the topic—don’t catch people off guard. Try something like, “Is it okay if I ask you a question about climate and aviation?” Timing matters: choose a moment when the other person seems open and present. Approach the conversation with genuine curiosity, not an agenda.

Listen actively

Give the other person space to speak. Don’t interrupt. Listen fully, summarize what you hear, and ask thoughtful follow-up questions. Resist the urge to respond or counter. Keep asking until you’ve truly learned something new. When questioning, avoid “why” and instead ask, “What makes you think/say/feel that?” It’s more compassionate and less confrontational. Focus on understanding, not convincing.

Build connection

Create a non-judgmental space and take time to earn trust. Ask about their feelings and acknowledge the complexity of the topic. Many people feel torn—loving to fly, but also worrying about the environmental impact. Explore that ambivalence together. Find shared values—if someone loves flying for the sense of freedom, you can connect by sharing your own appreciation for freedom.

Plant seeds, not arguments

If you hear something factually incorrect, avoid correcting it directly. Instead, explore where that belief comes from. A fact-based debate can feel like a challenge and trigger defensiveness. Ask how they feel about a concept or idea instead. Highlight their own values in the conversation and reflect those back. When appropriate, a light sense of humor can go a long way.

Speak from the heart

Share your personal story. People relate more to feelings and lived experience than to data. Ask yourself: What is my climate story? What dreams or values are behind my concerns? Talk about your hopes, doubts, and emotions. Sharing your own ambivalence makes you more relatable—it shows you’re human, too.

End with care

Close the conversation in a way that feels good for both of you. Not every talk needs to be conclusive—this may be the first of many. Trust that even small, open-hearted conversations can have a lasting ripple effect.

We hope the materials provided on this website allow you to get started. If you’d like to connect with us in another way, or if you are searching for something different that might help you to get started, please reach out to us through email.

The sooner we start this transformation, the better. For our industry, as well as for the planet. The sooner we start, the more time we have available for experimentation, and for the inevitable trial and error we will face. The later we act, the more of our carbon budget we will already have spent, and the more pressure we will face to get it right in one go.

Imagine our future


Our position and supporting analysis summarise the challenge we face and put forward four key actions we need to take to set a new course. Enough questions, however, still remain. What is the most just way to set a carbon budget for aviation? How can we manage global demand in a fair manner? What type of regulation can help us get in line with planetary boundaries? And, at maybe a scale closer to home: where can I find like-minded people, and what can I learn from others?

Hubs are meant to – collectively – answer these questions and help this initiative move forward. Through the form below, you can express your interest to join or start one of these.

Together we take a stand for change

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