Get to know our initiative

We’re a group of current and former aviation professionals who want to see aviation thrive in a way that makes sense for the future of our planet and the industry itself. We believe aviation is heading towards crisis if decisive action isn’t taken soon. That’s why we’re calling for leadership to set a new course, based on our four key actions by 2025. We collectively need to:  

• Set absolute emission reduction targets in line with carbon budgets.
• Advocate for and help implement regulation that keeps us within planetary boundaries and really drives innovation. 
• Be realistic on the timeline of what technology can bring. 
• Acknowledge that managing global demand in a fair manner is part of the solution. 

Read more on our position and supporting analysis.  

Success means a shift in industry leadership—where aviation companies set real carbon budgets, move beyond greenwashing, and take responsibility for their future. It means making demand management a serious business strategy, ensuring regulations drive innovation, and building an industry that can truly thrive within planetary boundaries.

This initiative was founded by a core team of five former and current aviation professionals, and is individually supported by others across the globe.

The opposite: we are driven by a passion for aviation – that’s why we’re doing this. But for aviation to have a future, given its climate impact, it needs to change course. We don’t believe it’s realistic to continue with business as usual. Our goal is to help the industry adapt now, rather than face a crisis later. 

We also would like to see government involvement in transforming aviation – and believe that involvement is necessary. However, we think the aviation industry itself is best position to start this turnaround. Through this initiative, we aim to show that there is much more within-industry support for that transformation than is publicly known. With that support, we hope to inspire and encourage our industry leaders to tackle this issue head on and start working on the systemic changes required.

Many industry initiatives focus on future technologies as the main solution. While we fully support innovation, we also know:

• Aviation needs to take control of its future instead of relying on external forces to define it.
• We can’t wait—we need near-term reductions that fit within global carbon budgets.
• Growth alone isn’t the answer—we must rethink business models, not just efficiency gains.

Call Aviation to Action is a voluntary initiative led by current and former aviation professionals who care deeply about the future of both aviation and the planet. We are joined by aviation professionals from around the world that share our vision and concerns. What makes us different?

• We are not focused solely on technology. While innovation matters, we believe transformation is more fundamental and should start with honest conversations about planetary and social boundaries.
• We are not advocating from the outside. Unlike other groups asking for change in aviation, we are insiders, people with careers in aviation, using our credibility and knowledge to push for change from within. We are not against aviation but for a future where aviation is still relevant and stays within planetary boundaries.
• We are not fixated on distant targets or asking for net-zero promises. We’re calling for bold leadership and decisive action by 2025, grounded in planetary boundaries and scientific realities.

In short: we are building a professional movement that is honest, independent, and comes out of love for the industry and the planet. We believe aviation can have a future, but only if it changes course now.

First of all, you can join our call online. By joining, you amplify our voice, grow our community and help fire up the fundamental and just transition our industry needs.

Our page on taking action lists more things you can do to help this initiative as well as our industry forward.